03 Feb A Football Club Is Using LinkedIn In A Way You Wouldn’t Expect
They say if you have specific companies on your target list, following them on LinkedIn via their Company pages means you’re one step ahead of the game when it comes to new job opportunities. But, how many of us are following football clubs expecting to see player advertisements? My guess is none.
Slovenian football club NK Domzale decided to skip the madness of the January transfer window, shunning aside fax machines and agents’ fees, instead turning to the wonderful, crazy world of social media.
LinkedIn is probably most well known as the online social networking service there to tell you the girl who never showed up to lessons during college now has a better job than yours, and is usually the home of business professionals in fields such as law and accounts.
The social network site certainly took a different path with regard to recruitment opportunities when Domzale Head Coach Luka Elsner posted advertising an “offensive right-back” position, explaining the candidate “must have an EU passport”. The club, who currently play in the top-flight of the Slovenian PrvaLiga, were inundated with around 150 applications choosing to sign Spanish defender Alvaro Brachi just before deadline day came to a close.
The advert, posted on 7th January, got 232 views, 10 likes and eight comments by the 2nd February and had professional footballers submitting their highlights reels for the head coach to pick the perfect candidate.
The club’s PR officer Grega Krmavnar told BBC Sport: “NK Domzale only has a small budget, we do not have the money to buy the biggest player.
“We needed a replacement and could not find one in Slovenia and had no other choice of players. LinkedIn was just an idea from our head coach Luka Elsner, so we decided it would be a good way, and Elsner decided to post it on the site.”
Proof that your dream job, whatever it may be, is only a LinkedIn click away!