01 Feb Facebook tests new in-app browser
Facebook is reportedly in the process of testing a brand new in-app browser that will allow users to view web pages from within the app. Unlike the current browser that only allows users to view a single web page, the proposed browser will also enable people to switch to other pages via the search bar.
With the first mentions in December, the new app has now been in testing for a few months. What makes this browser so different is the fact that users will now be able to navigate to different URLs without leaving the app.
It is hoped that the new feature will provide a more streamlined online experience for Facebook app users, by allowing people to discover new information without having to switch between different apps. Aside from allowing users to follow hyperlinks to other pages, the existing browser currently does little more than basic content loading. Because of this, the new feature feels like a natural progression for the network and is very much in keeping with their ultimate aim of reducing the number of time users have to spend out of the app.
Alongside the development in usability, the appearance of the browser is much slicker and more in keeping with Facebook branding. It also allows users to navigate more fluidly between pages, gauge the popularity of a post, and even includes a bookmark button.
Over the past year, Facebook has made it evidently clear that they want to eliminate the need for users to leave the network and are constantly working on new features to reflect this. Coupled with the developments to Facebook Messenger, it seems that Facebook is truly committed to evolving their apps to ensure ultimate usability.