Social Media Strategy London: Our Approach


Inferno Media are able to help and support London businesses in developing, planning, executing and delivering a social media strategy designed to get results. Our team are specialists in the strategic execution of bespoke social media plans, developed for a number of different industries in the capital city.

If you need a specialist agency who can help develop a social media strategy for your London company, then have a read below to find out who we are, what we do and how we do it – and in particular how we can help your business deliver a social media strategy in London that is engineered to get results and track a return on investment.

Why a Social Media Strategy is Important

Having a robust strategy is crucial for any business, as this essentially sets the foundations of your marketing plan. See it as a road map or your trusty sat-nav; it’s something that is simply crucial for the long-haul ride – you wouldn’t get very far without it!

Fundamentally, the more developed your strategy is, the more powerful your social media marketing will be. Without a well-developed social strategy, long-term plans will not be implemented and you will not be able to track your success.

One of the biggest components within having a successful social media strategy is having goals for what you want to accomplish. At Inferno Media we ensure that these goals are clearly defined at the very beginning, meaning we can follow a clear process to ensure they are accomplished.

When we have these specific, measurable, time-bound goals set, we will know if we are on track and we can subsequently adjust these goals according to the results we see. Think of it this way, if no goals were set in place, it’d be like driving on the open road aimlessly hoping you get to where you want to go.

Having a well-defined strategy also allows you to select and plan the correct tools to use that will help you successfully accomplish your goals. For example, planning social-specific content calendars, scheduling in advance, and organising the specific type of paid advertising to be used.

How We Can Deliver a Social Media Strategy

With years of experience in the industry, our skilled content writers can create compelling copy and combine this with our in-house photography and videography skills to create a powerful social media campaign for your brand.

Using paid advertising techniques, we can then specifically target your campaign – whether this be on a local, national or international scale – to ensure an online hype is created and your campaign is seen by the right people at the right time.

We also offer various other social media services, all of which are crucial to your overall social media strategy. Community management is vital, as this involves building strong relationships with your customers and ensuring any queries or complaints are answered professionally and on time.

We also spend time building your online network, using powerful software tools to create and continuously build upon a large following across all social platforms. This not only ensures your products and services are noticed, but it also creates a strong, trustworthy brand image that potential customers will recognise.


Social Media Strategy London: Why Inferno

Too often, brands treat their social media in the same way they would treat their personal social media profiles, posting on a whim and treating the whole process as an afterthought and not a crucial part of their overall marketing strategy.

Often, other companies who provide full-service marketing solutions do the same. They dump social media marketing to the bottom of the pile, treating it as an afterthought as they believe it is not an important part of a marketing strategy. At Inferno Media, we focus solely on all things social, meaning this is far from an afterthought.

We put all of our efforts into creating and developing a comprehensive strategy for your brand. We are proactive in all aspects, for example planning and scheduling content 2 weeks in advance, to ensure that your social media is one of the biggest parts of your marketing strategy and provides a solid return on investment.

Contact Us Today

Please don’t hesitate to contact us to find out more about Inferno Media, and for a more detailed and bespoke response on how we can offer social media strategy for your London business. Give us a call on 0203 823 6770, or alternatively send a quick email to [email protected]

Our social media experts are on hand and ready to help. From launching creative Social Media campaigns to growing and engaging with your online community, we’ve got it covered.