A combination of social media and PR can create a strong online and offline presence for your brand. The two strategies interlink seamlessly, and each one can be used to benefit the other. Whilst fantastic press achievements can be shared with your community on social media, a quality social media presence may be the clincher for getting your business press attention from worthwhile newspapers and other mediums with a large reach.
At its very core PR refers to public relations, and social media is a fantastic way to create positive attitudes and press around your company. PR is imperative, and social media marketing allows you to share with relevant clients impressive reviews of your services and products. There is no better platform in our digital age to create relationships simultaneously with the public and for the public than social media. Showing those interested in your business (your followers) that a customer of yours is pleased with the service or products you offer is invaluable advertising, and is easier than ever to do on social platforms.
Inferno Media know that in each local area, there are specific social media accounts, made to present their followers with reviews and experiences of other businesses. Bournemouth is a prime example, with designated food bloggers, entertainment review accounts and online communities where customers share their experiences. We can offer you the resources to attract these groups no matter your location, and ensure that your relationship builds strongly in the eye of the consumer, making your business an established and trusted one.
The harmonious relationship of PR and social media is also perfect for growing connections with industries such as print media. The majority of magazines now have their own social platforms, and through a review in one of these well-regarded publications, which we can share with your followers as well as with theirs, you can connect with a new pool of customers and establish your integrity as a brand even further.
We are also able to create competitions or promotions, resulting in favourable PR for your company. For example if you are a restaurant or hotel that has just been celebrated with an award, we can create a competition that awards a follower with their own personal experience of your venue which in turn will create further publicity and, quite possibly, repeat custom.
If you contact Inferno Media today, we will provide a social media analysis, and consultation to show you how social media tracking will drive help drive new sales and leads for your business.
Social media is a true expertise, and it's rare to find a company that really understands how to leverage this medium. Inferno Media are an excellent social media company and have partnered with me to help many of my London and Dorset clients fulfil their marketing objectives and in particular with new lead generation activities.
“I’ve worked with Inferno Media across various lifestyle clients and I always find them pro-active and approachable. Social media can be a real minefield and it’s critical to keep up-to-date on the latest trends and innovations. The team have always helped my clients to not only implement but also challenge their social media and customer engagement strategy. Their skill set and industry knowledge is a valuable complement to any marketing mix. I would not hesitate to recommend them to other clients.”
I’ve been very pleased with Inferno Media and their services. The Boat Club has come a long way since the beginning of 2015 and I am grateful to Inferno Media for helping to aid our growth. We've seen some great results since the beginning of our social campaign and I look forward to our future with Inferno Media. Highly recommended.
"Thank you to Inferno Media, love the work they have done for the Beauty Bar. Very professional service and have gone above and beyond to ensure the salon was represented to a high standard throughout all social media networks."
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