What will Facebook’s new ‘Dislike’ button do for Businesses?
For over a decade, Facebook has been revolutionising the way we communicate with others, in particular, how we choose to display our emotional responses via the digital network.
And so, it comes as no surprise that a ‘Dislike’ button is coming to Facebook, Mark Zuckerberg has said.
In a Q&A session held in Facebook’s headquarters in California, the Facebook Co-Founder, CEO, Chairman and Gazillionaire (probably) said the button would provide users with an appropriate way to express empathy.
Although this might be true, we can’t help but wonder what good a dislike button will do for the millions of businesses using Facebook. As far as we’re concerned, it’s never a good thing if someone dislikes your business.
We understand that Zuckerberg probably isn’t harsh enough to make disliking a business page an option, but disliking a post, photo, or an update most likely will be.
This is incredibly off-putting for potential customers who have chosen to visit the page to entertain any interests they may have in the business or the services they provide. In addition to this, it will prove very difficult (if not impossible) to keep a business page looking positive if it is downtrodden by a number of very visible dislikes.
For personal use, we approve, for business use, we’re just not so sure.
However, we like to try and find the good in the bad, and during our rant, we did happen to discover that having 1 dislike is much better than having a long and detailed complaint plastered across the page. The like button encouraged laziness amongst our digital generation, so perhaps it’s opposing partner will do the same, and people will prefer to press the sad looking thumb than to spill all of their negative comments.
Maybe, just maybe, it won’t be so bad after all.