Spending money just got easier
Facebook has come a long way since its Harvard College days, when the platform was used solely for students of the University to communicate with their fellow peers.
Now, with the latest addition of two new sections, Shopping and Services, it’s clear the social networking giant is no longer just a place to send personal messages and establish friendships.
On Tuesday, Facebook’s COO Sheryl Sandberg announced the exciting development during a press event at the Company’s headquarters in Menlo Park, California.
Users will be able to ‘shop’ for products, or view a list of ‘services’ that the business is offering. For the 40 million SMB’s using Facebook as a marketing channel, this will be a welcome upgrade.
“The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers, and support your unique goals,” Facebook wrote in a statement Tuesday.
The social network recently received criticism for making it more difficult for business owners to advertise their services and post their content in other users’ feeds free of charge. But if most forms of advertisement cost money, why should the platform be free?
Facebook is determined to make it easier for SMB’s to navigate the platform, and the changes have the potential to make a significant impact if the tools provided are used properly.