Since its late start in 2011, Google+ has obtained over 500 million active users. It is a social media platform proving itself as a phenomenal tool for human communication, continuously evolving for user satisfaction. Whether it’s for an individual or a business, our Social Media Managers will ensure you get the most out of Google+ and its extended services.
Thanks to Google+, businesses can share what they want, when they want, with whoever they want. All content posted to this platform can be publicly shared, or targeted to people in specific circles, set up and monitored by your designated Social Media Manager. This level of control means that your content will only reach the people you’d like it to. Unlike other social media networks, Google+ provides the opportunity to develop long-term relationships by consistently engaging with like-minded industry experts.
Google+ also plays a major role in Search Engine Optimisation (SEO), but time must first be taken to optimize your Google+ page, profile, and content. Social media and SEO go hand-in-hand. Links to your website via social media accounts can have a major impact on your rankings. Today, links are mainly achieved through creating original content that is in turn, shared across all social media platforms. Links to your content from Facebook, Twitter, LinkedIn, Google+, YouTube and so on, will help the search engines understand what websites are credible and are ranked by use of keywords and phrases. Thanks to the Hummingbird update, it’s evident that Google are now taking into consideration a number of social factors – for example, how often a link has been Tweeted or Retweeted, as well as the authority of the Twitter users that shared the link.
Google+ also possesses a number of business-to-business functions. Whilst LinkedIn is the perfect platform for finding employment, it’s often more challenging to market on. Google+ allows an individual, or a company, to build long-standing relationships and discuss matters in depth. Hangouts, which enable group meetings, discussions, or demonstrations, are another feature devoted to allowing customer interaction on a social level. Google Reviews also encourage this, and are designed to help businesses build solid reputations. Customers and businesses will both benefit when the option to review is presented.
In order to achieve results on Google+, publishing original content is imperative. Getting potential customers or clients to visit your website is the easy bit, it’s getting them to stay which is often the challenging part. The more variety and originality your social platforms and website possess, the more likely it is for customers or clients to go further than the homepage, and more importantly, the more likely it is for them to return. Content is the soul of your business.
At Inferno Media, we will only implement social marketing on your Google+ account if we believe the platform is going to help your business thrive. Our team of Social Media Managers will take the time to research, listen and discover your community’s needs. For more information on what we can do for you, reach out to one of our experts.
If you contact Inferno Media today, we will provide a social media analysis, and consultation to show you how social media tracking will drive help drive new sales and leads for your business.
Social media is a true expertise, and it's rare to find a company that really understands how to leverage this medium. Inferno Media are an excellent social media company and have partnered with me to help many of my London and Dorset clients fulfil their marketing objectives and in particular with new lead generation activities.
“I’ve worked with Inferno Media across various lifestyle clients and I always find them pro-active and approachable. Social media can be a real minefield and it’s critical to keep up-to-date on the latest trends and innovations. The team have always helped my clients to not only implement but also challenge their social media and customer engagement strategy. Their skill set and industry knowledge is a valuable complement to any marketing mix. I would not hesitate to recommend them to other clients.”
I’ve been very pleased with Inferno Media and their services. The Boat Club has come a long way since the beginning of 2015 and I am grateful to Inferno Media for helping to aid our growth. We've seen some great results since the beginning of our social campaign and I look forward to our future with Inferno Media. Highly recommended.
"Thank you to Inferno Media, love the work they have done for the Beauty Bar. Very professional service and have gone above and beyond to ensure the salon was represented to a high standard throughout all social media networks."
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